Marc Rotenberg leads panel discussion on the future of privacy policies, education

30 04 2010
Annie Anton

Annie Anton discusses privacy and applications at the FutureWeb conference, part of WWW2010 in Raleigh.

Marc Rotenberg, of the Electronic Privacy Information Center (EPIC), led an interactive session this afternoon on the future of privacy and the Web. Panelists included Dave Hoffman of Intel, Anne Klinefelter of the UNC School of Law, Jolynn Dellinger of Data Privacy Day, Annie Anton of NC State and Woodrow Hartzog of UNC’s School of Mass Communication.

Rotenberg, of the Electronic Privacy Information Center (EPIC), led a lively and interactive session at FutureWeb on the future of privacy and the Web that touched on many aspects but mostly focused on social media and cloud computing.

Klinefelter addressed some policy issues from an educational standpoint. She said that readers’ privacy has long been a concern of librarians, but it is a problem that has been amplified online. Since books have gone digital with the invention of E-readers and tablets, people’s uses of content can be tracked and the information is not solely personal anymore.

“Some of the privacy settings can be surprising,” she said. “What’s really surprising is the way your data about your reading habits are being shared. You need to think about the way your data is being used. If it’s for commercial or governmental purposes you are being disempowered.”

Klinefelter said Internet users should band together to protest, in order to achieve privacy settings on all personal online content. Without the implementation of fair and open policies, the consequences can include identity theft, access to financial records and the compromising of health records.

Marc Rotenberg

Marc Rotenberg, director of the Electronic Privacy Information Center, leads expert panelists through a lively discussion of privacy issues.

The panelists discussed how social media can expose many layers of information people once kept private. Rotenberg asked audience members if they think employers have the right to look at political candidates’ Facebook pages. The majority of people raised their hands said they did not agree.

One audience member noted that a lot of the information on Facebook, such as that about religion, political opinion and sexuality, would not be legal to ask about during a formal job interview.

Antón, co-founder and director of, said most people have a reasonable expectation of privacy but don’t realize they have to set up specific privacy settings on Facebook to achieve that expectation. And age doesn’t matter, she said. “I don’t think this is a generational issue,” Antón said. “Some people know and some people don’t.”

Antón addressed further challenges of online privacy rights, including expectations of privacy on social networks. “A lot of people have a reasonable expectation of privacy but don’t understand they have to participate in setting things up so they can have that expectation of privacy,” she said.

There is a large percentage of the population that remains uninformed about privacy issues, though Anton doesn’t view it as a generational glitch. “Some people know, some people don’t – it’s as simple as that,” she said.

How do we express privacy policies more effectively? Antón said society needs to address issues such as Australia’s censorship controversy and consider how to balance privacy rights with national security and free speech.

Jolynn Dellinger of Data Privacy Day discusses a point about privacy education at the FutureWeb conference at WWW2010 in Raleigh.

Dellinger, of Data Privacy Day, spoke about the challenges to informing the general public about privacy rights.

“I’ve seen a disconnect between common knowledge and technology,” she said. “I think it’s fair to say a lot of people using Google and Facebook have no idea what’s going on behind the scenes, much less having real knowledge that will help them make informed decisions.”

Dellinger’s work related to Data Privacy Day tries to take education and put it into the hands of people to help with individual privacy practice. She said education is essential because it’s impossible to actively participate without an informed voice, adding that she hopes more tools on privacy education will be available in the future.

“There are people in big corporation that do care about privacy,” she said. “It’s trying to get those materials in the hands of people who can use them (such as educators).”

Woodrow Hartzog, formerly a clerk with the Electronic Privacy Information Center, spoke about privacy as “an umbrella term,” encompassing two issues: obscurity and confidentiality. There is a certain value that lies in obscurity that is only going to increase, he said.

Woodrow Hartzog says privacy is an umbrella term for "obscurity and confidentiality."

He compared the explosion of online content to the urbanization of cities, which allows people to become somewhat lost in the crowd.

“With this explosion of content on the Web we’ve moved to a place now where the Web is not just broadcast,” he said. “Now it’s this never-ending series of back alleys and there are invisible parts of the Web that do not show up in search engines.”

Hartzog noted that people can find ways to hide their blogs from search-engine results, and they can refrain from the real-time conversation, which is also more searchable today, with some content like that of Twitter being exposed even in a Google search. He said people should not be shy about requesting more confidentiality when they want it online.

The transparency of companies in confidentiality agreements is crucial when thinking about the future of privacy, he said.

David Hoffman of Intel concentrated his remarks on cloud computing and continued the discussion on privacy’s future by referencing the past. “I think cloud computing is somewhat like how we’ve been physically reaching the clouds (through commercial air travel) for the past 50 years,” he said. He noted that this aspect of human sharing – by storing information in remote databanks – “in the cloud” instead of on a local hard drive – is nothing new. But mass adoption of the cloud for storage of vast amounts of people’s most personal information is.

Our culture has developed to the point where we have a substantial reliance upon technology, along with a need to trust this technology – we trust it to be available and functional, to possess a certain measure of security assurance and trust that privacy will be respected, he said.

Hoffman said he is unsure of whether we are doing a satisfactory job of meeting these privacy expectations. “We’re heading to a global digital infrastructure,” he said. He described the key problems can that arise online include the fact that private information can be stolen or hacked and that the information stored in the cloud can be lost.

“We are now relying upon the cloud to such a degree that threats we don’t know about can create harm,” he said. “We trust it to be available, functional. We have a need to trust that our privacy will be respected.”

Hoffman noted that policy should be changed to compensate for new interactive technologies that allow for increased violation of privacy.

Klinefelter agreed that privacy laws need to have a second look.

“I would like the legislation – to have more an opt-in than an opt-out,” form of online privacy she said.

Antón said laws should changed to be compliant with software that can protect privacy, and Hartzog said he hopes to see revision in surveillance law.

– By Ashley Dischinger and Laura Smith


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Rainie, Searls interview: The future of open source, innovation, and value

30 04 2010

In the last session of the second day, Lee Rainie sat down with Doc Searls, the Linux Journal senior editor, and fellow at Harvard’s Berkman center. Searls is part of the Pew’s closest network, and has praised the Pew Research Center from early on.

Lee Rainie, left, interviews Doc Searls in a special session of FutureWeb. (Photo: Dan Anderson, Elon University)

Searls briefly discussed how he got into the Linux community, and said the appeal came from his observation that the Internet empowered individuals as much as it empowered larger organizations. He also talked of the connection between the Internet and construction, saying he had the inkling that “the language of writing code was the language of construction.”

Throughout the interview, Searls continued to relate the Net to construction and geology. He sees the Internet as the foundation for web ‘construction’ sites. “Buildings come and go, but the geology doesn’t, and the geology is the Net,” Searls said.

As a “correctly-labeled ‘Techno-uptopian,’” Searls maintained his optimism for the future of the Internet throughout the majority of the talk. When Rainie asked what he believes threatens innovation, Searls responded by saying that the originality of human beings could be endless. He elaborated by discussing some of his exciting initiatives, such as the Listen Log, which allows users to log what the listen to. In terms of public radio and other radio, Searls loves the idea of “giving people a way to see what it is they value.”

Rainie then moved to a question about the notion of property, and what the current world has wrong with its very definition.

“Intellectual property is an oxymoron,” Searls said. “We would not have the Internet now if people had asserted intellectual property control.”

Searls explained value beyond the physical realm, and how morality can play a role in the creation of this value. He contrasted two morality principles: the exchange, where one item is traded for another; and the relationship, where there is no transaction taking place, and there is no price put on love.

According to Searls, the Internet falls in the second category, where it is something so inherently generous, yet no transaction is taking place.

Rainie challenged this generosity concept, and asked the normally optimistic Searls what worries him for the future. He discussed global warming prospects and the notion of running out of Earth’s vital elements.

He compared our long-term state to the condition of ants with a hill on the sidewalk, metaphorically implying that eventually someone will step on (us).

“I hope the Internet will help us see that,” he said.

– By Katie Roberts

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The Future of Learning is the Web

26 04 2010

FutureWeb 2010 Conference, Raleigh, N.C., April 30, 3:30-5 p.m.

Chair: Cathy Davidson, professor of Interdisciplinary Studies at Duke University. Davidson is the co-founder of HASTAC – the Humanities, Arts, Science and Technology Advanced Collaboratory. Her research interests include American Literature, technology, the American novel, printing, race and gender and digital media and learning. Click here to view a full list of her published works.

Panel description: What do sports, Iranian election protests, Black popular culture, world soccer championships, global executive education and a Twitter film festival have in common? All are ways that innovative faculty are transforming education now, rethinking the basic configurations of higher education. What does a classroom look like when students can be in many cities at once? What does a teacher look like when participation and contribution happen from anywhere in the globe? What does learning look like when it is participatory? And what are the downsides? What does “open” mean when the majority of scholarly resources are locked in journals, in private archives, beyond the reach of many? And what does higher education have to contribute to the future of the Web? On many levels, the future of learning is the future of the Web. The panel will aim to specifically isolate the key challenges and opportunities in the looming future for learning and the Web and it will work to identify some specific action steps that can be taken today to work for a better tomorrow.


  • Laurent Dubois

    Laurent Dubois, a historian of French colonialism and the Caribbean who also writes on the global politics of football. His discussion forum about the power of global soccer is His current research focuses on his book on the history of the banjo, under contract with Harvard University Press, for which he received a National Humanities Center Fellowship and a Guggenhiem Fellowship this year.

  • Mark Anthony Neal

    Mark Anthony Neal, accomplished author of four books and one of the foremost scholars of Black popular culture in America. He is a professor of Black Popular Culture in the Department of African and African American Studies at Duke University. A frequent commentator for National Public Radio, Neal contributes to several on-line media outlets, including, The and He also writes the New Black Man website and is a national commentator on all forms of media.

  • Negar Mottahedeh

    Negar Mottahedeh, highly respected academic author. She received national notice for staging the first-ever Twitter Film Festival as well as for serving as a communications node in the Iranian election protests. She is an associate professor of literature at Duke University. Her blog is the Negarponti Files, and you can follow her on Twitter at

  • Tony O'Driscoll

    Tony O’Driscoll, author of “Learning in 3D: Adding a New Dimension to Enterprise Learning and Collaboration,” with Karl M. Kapp. He also also written articles in leading journals. O’Driscoll is a Professor of the Practice at Duke University’s Fuqua School of Business, where he teaches, researches and consults in the areas of strategy, innovation and technology management. He has previously held leadership positions at IBM and Nortel Networks.

For more information about FutureWeb 2010 panel discussions, featured panelists and more, click here to navigate to the FutureWeb site. To register for the conference, visit the FutureWeb registration page.

The Future of Print Publishing

25 04 2010

FutureWeb 2010 Conference, Raleigh, N.C., April 30, 10:30 a.m.-noon

Bob Young of presents a keynote talk in this session, followed by a Future of the Web interview with Young led by Lee Rainie. The world of publishing has changed more in the last five years than in the previous 100, and the changes show no signs of stopping. Self-publishing and print on demand have reshaped the industry, and the Internet and mobile devices have altered readers’ relationships with books. The next step is for authors, publishers and readers to harness the new opportunities these changes bring. Authors and readers need real connections with each other – connections that inspire creativity, foster discovery and generate new ideas.

For more information about FutureWeb 2010 panel discussions, featured panelists and more, click here to navigate to the FutureWeb site. To register for the conference, visit theFutureWeb registration page.

The Future of Interactive Design and the Web

23 04 2010

FutureWeb2010 Conference, Raleigh, N.C., April 29, 3:30-5 p.m.

Chair: David Burney, partner and chief executive officer at New Kind. Burney brings 30 years of experience building and leading creative services organizations. He was previously the vice president of brand communications and design at Red Hat, where he lead the company’s overall branding strategy. Burney was also the chief creative officer at Capstrat and chief designer at the North Carolina Museum of Art. He is a longtime member of AIGA, the professional association for design, of which he was the founding member and president of the Raleigh chapter.

Session Description: What does the future hold for marketing and communications now that the Web has made such a mess of things? Advertising? Branding? Strategy? Design? Communities and innovation? This panel will explore the likely directions we could be headed in the wide-open world of digital interactivity. The panel will aim to specifically isolate the key challenges and opportunities in the looming future for public health and the Web and it will work to identify some specific action steps that can be taken today to work for a better tomorrow.


  • Chris Grams

    Chris Grams, partner and president at New Kind. Grams is a builder of sustainable brands, cultures and communities in and around companies and organizations. He has over 15 years of experience, including 10 years at Red Hat, where he was senior director for brand communications and design and helped to expand the company. He also formerly worked for IBM for two years. View his blogs on brand, community and culture and open source and the future of business.

  • Steven Keith

    Steven Keith, an independent collaborator working with companies of all sizes on digital strategy. He was formerly an analyst with Morningstar Inc. in Chicago, and worked with a creative Internet engineering company, Gorilla Polymedia. Keith was the senior vice president for strategy on the digital team at Capstrat. His specialties include design thinking, online strategy and positioning, digital strategy for technology and entertainment. Follow Keith on Twitter at

  • Becky Minervino, VP and senior interactive strategist for McKinney advertising in Durham, N.C. She spearheaded Virgin Atlantic’s first mobile program, which won a Gold MIXX Award. Minervino is well known for her work for the MINI, deemed a “champion” of e-mail marketing best practices by Jupiter. She is also formerly of OgilvyOne, Circle and Beam. Follow Minervino on Twitter at
  • Keith Messick

    Keith Messick, vice president of marketing at Get Satisfaction, a community-based platform that helps companies engage their customers through open and transparent conversations that increase customer satisfaction and loyalty. Messick previously worked as the senior manager of product marketing and social media at SuccessFactors, as well as the director of sales and marketing at Corporate Executive Board. Messick specializes in sales and marketing, business and strategy development, human capital management and social media marketing. View his blog at

For more information about FutureWeb 2010 panel discussions, featured panelists and more, click here to navigate to the FutureWeb site. To register for the conference, visit theFutureWeb registration page.

Core Values and the Future of the Internet

22 04 2010

FutureWeb2010 Conference, Raleigh, N.C., April 29, 3:30-5

Chair: Alejandro Pisanty, professor at the National University of Mexico on sabbatical at Centro Geo. Pisanty is an active leader in the Internet Society and the Internet Corporation for Assigned Names and Numbers (ICANN). His career in computing began in 1972 and he went on to become highly involved in networks and the Internet since the late 1980s. Pisanty’s work with the Internet Governance Forum’s Advisory Group has allowed him to advocate a multiple-stakeholder, problem-oriented, consensus-based model for Internet governance.

Session Description:
What makes the Internet what it is? What is happening to its core values as it evolves? What should be preserved and how and what changes are inevitable? Internet protocol co-inventor Vint Cerf has noted that, “The remarkable success of the Internet can be traced to a few simple network principles – end-to-end design, layered architecture and open standards.” The Internet’s underlying principles are threatened when new policies to regulate the Internet are proposed with inadequate understanding of the core values. Leaders in the WWW and Internet community will discuss what its core values are, how they might evolve and how they might be maintained in the future. The panel will aim to specifically isolate the key challenges and opportunities in the looming future for core values and the Internet and it will work to identify some specific action steps that can be taken today to work for a better tomorrow.


  • Sir Tim-Berners Lee

    Sir Tim Berners-Lee, innovator of the World Wide Web. Berners-Lee serves as director of the World Wide Web Consortium (W3C), founder of the World Wide Web Foundation and a director of the Web Science Research Initiative. In June 2009, Prime Minister Gordon Brown announced that Berners-Lee plans to collaborate with the UK government to make information more accessible on the Web. Click here to view a full list of his publications.

  • Danny Weitzner

    Danny Weitzner, the associate administrator for policy at the National Telecommunications and Information Administration, where he directs the office that conducts research and analysis and prepares policy recommendations for the Assistant Secretary for Communications and Information. Weitzner formerly worked as the W3C Technology & Society policy director. He has conducted research on the development of new technologies and the corresponding public policy models, as well as legal challenges for the Web, including privacy, intellectual property and identity management.

  • Nathaniel James

    Nathaniel James, currently with the Mozilla Foundation and formerly a leader at OneWebDay and the Media and Democracy Coalition. James has years of experience in nonprofit administration, advocacy and community organization and outreach. He is committed to a vision of communications that fosters democratic participation, the exchange of diverse perspectives and equitable access. James has previously provided strategic consultation at Microsoft and for Greenpeace International, focusing on leveraging social networks and social media to achieve organizational goals.

  • Parry Aftab

    Parry Aftab, consultant on cybercrime, Internet privacy, kids’ safety online and cyber-abuse issues. Since 1995 she has been devoted to enhancing cyber-security for businesses and government entities. Aftab serves as executive director of, a volunteer organization dedicated to online safety. View Aftab’s blog at

  • Bill St. Arnaud

    Bill St. Arnaud, information technology consultant and futurist from Ottawa. St. Arnaud was formerly the chief research officer at CANARIE Inc., and served as an Internet Society board member. He currently advises clients on issues such as the next generation Internet, clouds, cyber-infrastructure, Web 2.0 and how new technologies will address the next generation of democracy. View his blog at

  • Scott Bradner

    Scott Bradner, longtime leader and Jon Postel Service Award winner at the Internet Society where he is currently secretary of the Board of Trustees. He chairs two working groups for the Internet Engineering Task Force and is the University Technology Security Officer at Harvard University. Bradner has contributed to many publications, including Network World in which he has been the author of the Net Insider column since 1992.

For more information about FutureWeb 2010 panel discussions, featured panelists and more, click here to navigate to the FutureWeb site. To register for the conference, visit the FutureWeb registration page.

The Future of Web Analytics

17 04 2010

FutureWeb 2010 Conference, Raleigh, N.C., April 29, 1:30-3 p.m.

Michael Rappa

Chair: Michael Rappa, founder and director of the Institute for Advanced Analytics and professor of computer science at North Carolina State University. Rappa is a leading scholar in the field of technology management. His research and pioneering work on business models are some of the most often cited and read publications in the business.Rappa is the recipient of multiple awards, including theOutstanding Extension Service Award, the Award for Graduate Teaching Excellence, and the Gertrude Cox Award for Innovative Excellence in Teaching and Learning with Technology. He is also winner of the MERLOT Award for Exemplary Online Learning from the Multimedia Education Resource for Learning and Online Teaching. Rappa serves as the general co-chair of the 19th International World Wide Web Conference (WWW2010.)

Session Description: Web analytics involves the measurement, collection, analysis and reporting of Internet data for the purpose of understanding and optimizing Web usage. The panel will aim to specifically isolate the key challenges and opportunities in the looming future for Web analytics and it will work to identify some specific action steps that can be taken today to work for a better tomorrow.


  • Nathaniel Lin

    Nathaniel Lin, president for advanced analytics at Aspen Marketing Services. Lin was formerly the vice president of customer analysis at Fidelity Investments and a partner and director of analytics at OgilvyOne Worldwide. Lin specializes in advanced analytics, internet marketing, social network and web analytics. He has extensive management experience with his previous and current places of employment.

  • John Lovett

    John Lovett, senior partner at Web Analytics Demystified. Lovett previously worked as a senior analyst at Forrester research. Lovett possesses a wide knowledge of issues relating to web analytics and measurement technologies. Click here to read Lovett’s blog.

  • Phil Mui, senior product manager for Google Analytics. Mui was previously a senior research developer at Stanford University School of Medicine and an advanced products developer at Lycos. He also worked as chief research scientist at Sharkhunt, Inc. Mui specializes in analytics, online marketing, online advertising, conversions, research and development and software development.
  • Bob Page

    Bob Page, vice president of analytics platform at eBay. Page is the former senior director of analytics at Yahoo!, a consultant at Self, and the co-founder, CTO, CIO and vice president of product development at Accrue Software. He has been working in the fields of advertising, web, ecommerce, enterprise software and network management since 1996. He specializes in web analytics, interactive marketing and network security. Click here to read Page’s blog.

For more information about FutureWeb 2010 panel discussions, featured panelists and more, click here to navigate to the FutureWeb site. To register for the conference, visit the FutureWeb registration page.