The Future of Web Analytics

17 04 2010

FutureWeb 2010 Conference, Raleigh, N.C., April 29, 1:30-3 p.m.

Michael Rappa

Chair: Michael Rappa, founder and director of the Institute for Advanced Analytics and professor of computer science at North Carolina State University. Rappa is a leading scholar in the field of technology management. His research and pioneering work on business models are some of the most often cited and read publications in the business.Rappa is the recipient of multiple awards, including theOutstanding Extension Service Award, the Award for Graduate Teaching Excellence, and the Gertrude Cox Award for Innovative Excellence in Teaching and Learning with Technology. He is also winner of the MERLOT Award for Exemplary Online Learning from the Multimedia Education Resource for Learning and Online Teaching. Rappa serves as the general co-chair of the 19th International World Wide Web Conference (WWW2010.)

Session Description: Web analytics involves the measurement, collection, analysis and reporting of Internet data for the purpose of understanding and optimizing Web usage. The panel will aim to specifically isolate the key challenges and opportunities in the looming future for Web analytics and it will work to identify some specific action steps that can be taken today to work for a better tomorrow.


  • Nathaniel Lin

    Nathaniel Lin, president for advanced analytics at Aspen Marketing Services. Lin was formerly the vice president of customer analysis at Fidelity Investments and a partner and director of analytics at OgilvyOne Worldwide. Lin specializes in advanced analytics, internet marketing, social network and web analytics. He has extensive management experience with his previous and current places of employment.

  • John Lovett

    John Lovett, senior partner at Web Analytics Demystified. Lovett previously worked as a senior analyst at Forrester research. Lovett possesses a wide knowledge of issues relating to web analytics and measurement technologies. Click here to read Lovett’s blog.

  • Phil Mui, senior product manager for Google Analytics. Mui was previously a senior research developer at Stanford University School of Medicine and an advanced products developer at Lycos. He also worked as chief research scientist at Sharkhunt, Inc. Mui specializes in analytics, online marketing, online advertising, conversions, research and development and software development.
  • Bob Page

    Bob Page, vice president of analytics platform at eBay. Page is the former senior director of analytics at Yahoo!, a consultant at Self, and the co-founder, CTO, CIO and vice president of product development at Accrue Software. He has been working in the fields of advertising, web, ecommerce, enterprise software and network management since 1996. He specializes in web analytics, interactive marketing and network security. Click here to read Page’s blog.

For more information about FutureWeb 2010 panel discussions, featured panelists and more, click here to navigate to the FutureWeb site. To register for the conference, visit the FutureWeb registration page.