Pew Research Center releases new study on participatory news consumerism

4 03 2010

The Pew Internet & American Life Project and Project for Excellence in Journalism released a joint report Monday exploring the “participatory news consumer.” This new breed of news consumers is the product of advancing technologies and interactive media that continue to enhance the news consumer’s experience.

Lee Rainie, director of the Pew Internet Project and a keynote speaker at FutureWeb, is a co-author of the Pew Research Center report on the participatory news consumer. (Photo courtesy of Flickr.)

Lee Rainie, Director of the Pew Internet & American Life Project and leading participant in the FutureWeb 2010 conference, is co-author of the report. Rainie is scheduled as a keynote speaker to address issues surrounding the future of the Web, a topic that directly relates to his recently released participatory news consumer report.

The full 50-page report details research gathered on topics such as the general American news environment, the specific ways in which people use the news and the Internet’s impact on the news industry. The report also covers more recent trends in consumer news such as the attitudes and behaviors of on-the-go news consumers and news that takes on the characteristics of a social activity.

Pew’s research reflects many of the topics that will be discussed at FutureWeb 2010, namely the growing trend of participatory news. The explosion of the digital era, along with interactive Web sites, social media and new technologies, allows an overwhelming 92% of Americans to access their news through multiple platforms on a daily basis.

Almost half of those surveyed say they get news from four to six media platforms, including national TV, local TV, the Internet, national newspapers, local newspapers and the radio. The report also revealed that the Internet is now the third most popular source of news.

The increasing popularity of the Internet is directly related to the survey’s findings that Americans are now embracing a variety of participatory news media. Approximately 37% of Internet users have contributed to the creation of news, commented on stories or propagated news through postings on social media sites such as Twitter or Facebook.

The majority of those surveyed say that their news experience is becoming increasingly social. Friends, family and co-workers commonly share links, post news stories to their social networking sites and link to other news on personal blogs. Topics and current events are discussed through the Internet platform.

Pew reports:

“The advent of social media like social networking sites and blogs has helped the news become a social experience in a fresh way for consumers. The ascent of mobile connectivity via smart phones has turned news gathering and news awareness into an anytime, anywhere affair for a segment of avid news watchers.”

Pew also reports:

“Online, the social experience is widespread: 75% of online news consumers say they get news forwarded through e-mail or posts on social networking sites and 52% say they share links to news with others via those means.”

The report is based on the findings of a daily tracking survey on Americans’ use of the Internet, with data collected through phone interviews conducted by Princeton Survey Research Associates International between December 28, 2009 and January 19, 2010. The sampling reviewed the responses of 2,259 adults, age 18 and older. Pew Internet reports a 95% confidence rate that the range of error is plus or minus 2.3 percentage points.

The Internet & American Life Project continues to conduct surveys and analyze research on Internet-related issues that continue to impact the daily lives of Americas, as part of a nonpartisan, not-for-profit initiative. The team has been examining the social impact of the Internet since the late 1990s.

The Project for Excellence in Journalism aims to conduct research to better understand the information revolution. This project specifically evaluates press performance through content analysis in a manner that simultaneously helps journalists who produce the news and news consumers.

The Pew Internet & American Life Center is currently conducting research on what specific technologies are utilized the most, what people are doing online and how consumers are using Pew’s research. For more information, visit the Pew Internet homepage.

By Ashley Dischinger

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